The kooky Siemens SX1 had a McLaren limited edition, but other phone makers have partnered up with the racing brand too. That happened a few years later when carrier Vodafone signed on to be the title sponsor of the McLaren Mercedes Formula 1 team (the deal lasted from 2007 to 2013).
Since it was the carrier calling the shots, it created a branding that was applied to several existing Samsung and Sharp phones to create limited editions for the 2007 championship.
…
Read more
