The New Ford Ranger Was Outsold By The Notably Ancient Nissan Frontier

Midsize pickups have been America’s hottest vehicle segment that doesn’t offer third-row functionality. Jeep entered with the Gladiator. Ram also has plans to get back in the game. Even Volkswagen is dipping its toes into the U.S. market to gauge interest. With that context, Ford reviving the Ranger felt like an obvious move. But judging from early sales figures, the launch has not been so successful.

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