New Isuzu D-MAX outsells Toyota HiLux

Australia’s top-selling vehicle eclipsed by new D-MAX in its domestic market

The new Isuzu D-MAX has swept all before it in its home market of Thailand, where the majority of Australia’s most popular utes are produced.

According to a report by Thai website Headlightmag, in the first half of this year the new D-MAX found 67,625 new Thai homes – over 18,000 more than its nearest rival in the Toyota HiLux (49,622 sales).

Commanding a 45 per cent market share in Thailand, where the new D-MAX was released late last year, also outsold the Mitsubishi Triton, Ford Ranger and Nissan Navara.

Unlike Australia, where the HiLux and Ranger are the two most popular utes (followed by the Triton, the discontinued Holden Colorado and the D-MAX), the two dominant mid-size (one-tonne) pick-ups in Thailand are the D-MAX and HiLux.

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