Your fitness app’s privacy policy may be about to change – and that’s good

Fitbit, Strava and Under Armour are tweaking their termsĀ 

Data privacy, especially when it comes to the tech, apps and platforms we use everyday, is having a moment.

Why now? After major user data breaches at Facebook, Strava and Under Armour and the fact that the GDPR (General Data Protection Regulation Act) is finally coming into effect in Europe on 25 May, tech companies are realising they need to get their act together on privacy and personal data.

As a result we’ve seen a flurry of companies – including Facebook-owned Oculus and Airbnb – sending out emails to users about changes to their Terms of Service and Privacy Policies in the past week or so. And we’ll no doubt see plenty more between now and the end of May.

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