Polar chief: We’re not interested in chasing the Apple Watch

But why the company is interested in better understanding your health

We’re seeing a bit of a trend of wearable companies – those that have traditionally focused on athletes and gym buffs – trying to appeal to the mainstream market. Garmin and Fitbit are two good examples of companies building more versatile devices, yet Polar has remained steadfastly focused on fitness.

And for the time being, at least, it seems that’s where it will stay. “Polar’s wheelhouse is athletic performance so it’s important for us to really stay very focused on that area of the market,” Polar’s USA president Tom Fowler tells Wareable.

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https://www.wareable.com/sport/polar-interview-ignite-smartwatches-wearables-7349