An entirely new design is potentially being cooked up in Cupertino

The design of the Apple Watch has remained fairly consistent since its inception, but we could have our first hint that it will soon pivot away from the Digital Crown.

Apple’s interactive watch crown has been a staple on the smartwatch throughout the first five generations, offering users a way to scroll through menus, return to the home screen and even take an ECG reading.
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https://www.wareable.com/apple/apple-watch-digital-crown-patent-7884