Samsung thinks different and it pays off.

Apple isn’t exactly known for its low prices. The iPhone X was the first handset to cost more than a thousand bucks, the wheels for the Mac Pro cost $699, and just last month it launched a $549 pair of AirPods. Heck, it sells a charger that isn’t even very good for $129.

But when it comes to its phones, Apple consistently gets it right. It’s true that the most expensive iPhone 12 tops out at $1,399, but for the most part, the iPhone 12 is very attainable, even with 5G and OLED displays across the board.
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https://www.macworld.com/article/3603451/with-the-galaxy-s21-samsung-has-finally-figured-out-the-iphones-secret-value.html