The wait is over: say hello to the new 2021 Ford Bronco, the long-anticipated reboot of the automaker’s iconic truck. Digging liberally into the back-catalog to pick out the best of what made the Bronco a best-seller, Ford’s 21st century resurrection adds a four-door version to sit alongside the two-door, along with a thoughtful injection of style, technology, and customization potential.
Bronco is a brand now, not just a truck
First thing’s first: don’t think of Bronco as being a single truck. Instead, Ford is positioning the classic nameplate as a whole new brand, one in which the Bronco 2-door, 4-door, and Bronco Sport are just three models. The overarching theme will be outdoor toughness and what Ford is referring to as “G.O.A.T.” or “go over any terrain.”
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