The Toyota Yaris has upped its game but also its pricing – in a big way. Does the city car now make any sense for buyers over a comparably priced Corolla?
The Toyota Yaris is one of the most controversial models of 2020. It has nothing to do with how it looks or how the new-generation city car drives. It’s about how it has been priced.
Leaping dramatically out of the sub-$20,000 car market it has long inhabited, the Yaris now starts from $22,190. Compare drive-away pricing for the previous and new Yaris, and the increase is a staggering $9000 at its biggest gap.