More upmarket Isuzu D-MAX ute to target Toyota HiLux fleet sales and buyers of high-spec Ford Rangers
Not content with launching a classy new X-Terrain flagship for its third-generation Isuzu D-MAX ute range, Isuzu UTE Australia says it may go further upmarket with a rival for top-shelf versions of the top-selling Toyota HiLux and Ford Ranger.
Priced at $62,900 plus on-road costs (or $58,990 drive-away initially – $4000 more than the previous LS-T flagship), the new range-topping Isuzu D-MAX X-Terrain auto lines up directly with the popular Ranger Wildtrak (from $62,090) and the facelifted HiLux SR5+ auto ($62,420) also announced this week.
But when it launched the new Isuzu D-MAX yesterday, IUA said it is considering an even pricier variant that would compete with the profitable locally-developed tough-trucks like the HiLux Rugged X, Nissan Navara N-TREK Warrior ($63,790) and the factory-made, next-level Ford Ranger Raptor ($77,190).
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https://www.motoring.com.au/new-isuzu-d-max-targets-workmate-and-wildtrak-warrior-to-come-125685/
