Bad news for McLaren fans who have been hoping the sports car maker would extend its line to cover a lower price point. McLaren is targeting the Porsche 911 models with the 540C, but it won’t make anything cheaper it seems. Rumors had suggested that McLaren might make a Porsche Cayman competitor, but those rumors have now bene quashed.

The brand wants to retain its high-end appeal and a car priced low enough to compete with the Cayman isn’t in the cards. McLaren’s Robert Melville says that bringing the brand down from the very high end with the P8 competing with the LaFerrari and Porsche 918 to a car like the 570S and 540C aimed at competing with the Audi R8 and 911 is as low as McLaren wants to go.
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