Why BMW Australia is bucking the overall and premium market downturn
Aussie petrol heads are helping BMW Australia to resist the general downturn in sales this year.
As Australia’s new-vehicle market dropped by more than eight per cent through the first third of the year, BMW says the growing number of M-car fans has resulted in only a four per cent drop in its showroom deliveries.
“Australians like performance cars. I think this market, and the Australian culture, will always have an appetite in one shape or form for performance cars,” BMW Australia’s general manager of marketing Tony Sesto told carsales.com.au.
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https://www.motoring.com.au/m-to-prop-up-bmw-sales-118296/
