Imagine by Kia concept EV straddles segments and splits opinion

Kia promised something that would get the heart racing at the Geneva Motor Show 2019, and the Imagine by Kia concept is the all-electric vehicle it thinks can achieve that. First four-door sedan to use an electric-only drivetrain from the automaker, the Imagine concept previews not only Kia’s future focus on EVs, but some of the design language it plans to wield in the process.

It’s not quite a sedan, but then it’s not an SUV or a crossover, either. Kia says that it intentionally positioned the Imagine concept somewhere in-between the three. “It hints at something familiar, but is something entirely new,” Gregory Guillaume, Vice President of Design for Kia Motors Europe, said of the car. “I think of it as a category-buster, and a disruptor – it’s familiar and understood but at the same time progressive and new.”

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