Ford is baking Alexa into more vehicle dashboards, part of its new Power-Up OTA updates that will see some drivers get three years of free cellular data with which to interact with Amazon’s assistant. The new feature builds on Ford’s existing Alexa support as part of its SYNC infotainment platform.

Indeed, Ford has been offering some sort of Alexa integration since 2017, as part of SYNC 3 and the SYNC AppLink smartphone app.
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