The Ford F-150 Lightning is a big deal. Here in the US, Ford’s F-series hasn’t just been the best selling truck for the past 44 years, it’s the best selling vehicle in the country, period.
As such, the stakes are high for the F-150 Lightning – Ford’s first battery-electric pickup truck. If the goal is to convert ICE (internal combustion engine) truck buyers into electric truck buyers, the Lightning needs to be a great EV and a great truck. That’s no small feat.
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