Buick: 24-hour test drives to start this week

General Motors’ Buick brand is bringing back something we haven’t heard of since the early 2000’s: the 24-hour test drive. The promotion is to start at participating dealerships this Wednesday, July 22nd, letting potential customers take a Buick vehicle home for up to 24 hours. All they have to do is leave their own vehicle behind overnight. While GM offered similar promotions over ten years ago in hopes of increasing sales numbers, Buick says now it’s more about building their brand image.

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