Audi put together its Artemis team to shake up how high-tech electric vehicles are developed, and the first example of that in action is tipped to be a lavish flagship fit to take on the best of Mercedes, BMW, and other high-end brands. Announced back in May, Artemis is Audi’s experiment at EV fast-tracking, bypassing the current vehicle development process to create “a pioneering model.”

That’s “model” both in the vehicle sense, and in the design and engineering sense too. Led by Alex Hitzinger, formerly in charge of Volkswagen’s autonomous vehicle efforts, and prior to that on Apple’s own self-driving car project, Artemis will have full access to all of VW’s hardware, software, engineering, and design talent.
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