Not so long ago, enthusiasts had virtually no choice but to turn to parts catalogs if they wanted a truck with serious off-road capability. But the introduction of purpose-built models like the Ford F-150 Raptor, Toyota Tacoma TRD Pro, and Chevrolet Colorado ZR2 in recent years changed the landscape for off-road machines. Much of this comes as a result of OEMs taking note of what owners have been doing to their trucks once they’ve left the showroom.

“A few years ago, if you had said that GM was going to have a vehicle that would dominate the overland market, nobody would have believed you,” says Dave Harriton. “It’s the enthusiasts within the company who have made that possible.”
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