Despite the prevalence of smartphones with rather impressive camera sensors,Polaroid, whose name has become synonymous with instant print photography, has managed to still remain relevant and en vogue. At IFA 2015 last month, the company unveiled its latest attempt to bridge the divide between digital photography and its traditional instant print technology. With Polaroid Snap, not only are owners immediately gratified by a tangible printout of their captured memory, they are also able to store those images on a memory card for posterity’s sake.
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