Fujifilm instax SQUARE SQ6 is an analog camera in a digital world

We live in a digital age but analog, paper, and mechanical tools not only still exist but also prevail. CDs and Vinyl have surpassed digital sales (but not streaming), paper notebooks have never been hotter, and instant print cameras and Polaroid-type pictures have long made a comeback. It may not exactly be the most profitable market, but these nostalgia products are arguably selling well. That might have sparked Fujifilm’s latest and perhaps boldest new instax camera, the SQUARE SQ6. It’s like last month’s SQUARE SQ10 with one crucial difference: it’s completely non-digital.

This isn’t Fujifilm’s first purely analog Instax camera, mind. It has that category down to a T. What makes the SQ6 different is pretty much the same thing that makes the SQ10 different. It supports one and only one format: square.

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