TCL is working on its own OLED TVs, but when will we actually see them come to market?

It seems like everyone wants a piece of the OLED TV business. Rumors initially suggested that Samsung was moving into OLED TVs, and now it looks like TCL is working on OLED sets of its own.

A recent tidbit from a European press conference with TCL Europe has set off speculation that not only is TV manufacturer TCL working on its own OLED technology, but that we might see the first TCL OLED TVs as early as 2023.
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