Samsung’s “QLED” is a brand-new term for a lot of people, and the world’s No. 1 TV maker calls it “the next innovation in TV.” With the Q7 series, however, there’s more innovation in design and features than in picture quality.

The Q7, Samsung’s least costly (but still expensive) QLED TV, is a tour de force of sleek extras. Its awesome “invisible” fiber-optic cabling combines with an external connection box to make clean-looking installations easier than ever. It can control connected gear automatically using just the TV remote, even if your stuff is stashed away in a cabinet. And its beautiful aesthetics, down to the remote, the stand and even the backside, are perhaps my favorite of any TV yet.

The TV’s design is so good I gave it a “10” in that category and lowered the design scores of other competing sets I’ve tested, including LG’s C7 OLED TV. But this QLED can’t compare to that OLED in the category with the most weight in CNET’s TV rating system: picture quality.
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https://www.cnet.com/reviews/samsung-qn65q7f-review/