While Samsung is lording it over its rivals when it comes to foldable phones, LG is taking its flexible displays where Samsung has not yet set foot in, at least not commercially. LG has been putting its own flexible OLED tech in computers and especially as rollable displays, including TVs. It showed off the latter last August and it is now finally ready to sell the LG Rollable SIGNATURE OLED R TV, at least those who can afford it in South Korea.
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https://www.slashgear.com/lg-signature-oled-r-rollable-tv-is-now-available-for-purchase-if-you-can-19643392/