LG made its bed. Now it has to lie in it.

After years as the sole OLED TV producer in the U.S., other manufacturers have caved. The first holdout to succumb was Sony. And now Vizio is on board, Philips is sending an OLED to the U.S., and budget brand Konka is getting into the mix.

Now that LG has so many roommates moving into the house it built, it has to fight to secure the master suite. That means making the best, most desirable OLED TVs on the market. It’s likely LG won’t ever be the most affordable option, so it has to lean hard into premium options to seduce customers.
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https://www.digitaltrends.com/tv-reviews/lg-gallery-series-gx-4k-hdr-oled-tv-review/