Microsoft has released a new video which appears to feature the Xbox Series X startup sound, marking the very first time we’ve heard the console’s iconic jingle. 

In previous years, Xbox startup sounds have been rather loud and bombastic, awash with explosive sound effects and distinctive imagery. This time, it seems the company is aiming for something more understated.

You can watch it for yourself below, but it begins with a shy orchestral tone before ushering into something louder and surprisingly relaxing.
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