When Microsoft launched Windows 8, desktop users were taken aback by the strange new Start Screen (it wasn’t even just a menu back then). Not only were their programs presented in a grid with large colored boxes, some of those boxes would regularly flip to show some information gathered from the app or from an online source. These Live Tiles may have been a hit on the Windows Phone but they have been maligned ever since they appeared on the desktop.
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https://www.slashgear.com/windows-10-start-menu-to-ditch-live-tiles-look-more-like-windows-10x-26611421/