What business doesn’t want to see measurable growth in 2022? Digital marketing is one way to achieve that. Thanks to widespread internet access, social media, and mobile device usage, the world is moving online fast. In January this year, Forbes reported that global retail e-commerce sales reached $4.2 billion in 2020. This is a clear sign that digital marketing is more important than ever.
Two-Stage Strategy Creation
There are two stages in creating a digital marketing strategy. The first is to draw up a separate digital plan that maps out a journey and indicates specific strategies and goals. The second stage is to integrate the digital plan with your marketing strategy, while remembering that content demonstrating your products or service’s value is king.
The second stage should incorporate integrated omnichannel marketing for greater effectiveness. According to Dr. Dave Chaffey writing for Smart Insights, a “truly omnichannel digital marketing strategy will integrate technology and media across different marketing activities.” Among the different marketing technologies you can integrate are social media marketing, search engine marketing, digital advertising, digital partnerships, pay-per-click (PPC), affiliate marketing, online advertorials, in-house, partner, and publisher e-mails, search engine optimization (SEO), guest blogging, and co-marketing.
The best digital marketing strategies integrate digital techniques with direct mail, TV, print, and other traditional media. This can be tricky to navigate on your own, which is why it’s important to hire online marketing experts who can give you advice or help to streamline your campaigns and strategies. The digital marketing landscape is ever-changing, and expert insight ensures that you cater to current trends.
Metrics To Watch
According to experts at neonambition.com, digital marketing metrics provide the data you need to see measurable growth. A few of the most important metrics you can obtain using website analysis tools from online providers include channel traffic that lets you evaluate the most effective methods to gain traffic. These methods can include direct traffic, organic search results, social media platforms, and referrals. SEO metrics are essential too as they can generate and analyze the search terms and keywords that are most relevant to your business’ website.
Additionally, total website traffic metrics let you see where your site traffic comes from, the number of visitors, and the number of visits at different times. Conversion metrics let you know how many site visitors became customers or subscribers, as well as the number of visitors who downloaded content from your site. The higher the rate, the more successful your strategy. Click-through digital marketing metrics indicate the number of people who clicked on an ad that linked to your site. The higher the click-through rate, the higher the number of leads. Lastly, response rate metrics reveal the number of people who respond to offers, complete email surveys, or complete interest forms on your website or via other channels.
A well-planned, integrated digital marketing strategy can help your business stand out from the competition and provide measurable growth. If you don’t have one, it’s time to start planning.