Why the Apple Watch is flopping

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The Apple Watch, despite years of hype before it was even announced, appears to be flopping after all.

It wasn’t a good sign when Apple announced shortly before the Watch release that they weren’t going to be breaking out sales numbers. Now, a new report from third-party analysts Slice Intelligence not only show that Apple Watch sales are down 90% since launch—a big deal, since it implies early adopters aren’t regaling more cautious buyers with glowing word-of-mouth—but also that Fitbit is outselling Apple in the wearables space. Apple may have already crushed small time smartwatch companies like Pebble, but the Watch has failed to disrupt the larger wearable marketplace.

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