The ride-sevice underdog hopes for competitive advantage against Uber in a deal with nation’s largest mobile phone carrier.
In its battle with Uber for passengers — and relevancy — Lyft has formed a national partnership with Verizon Wireless that the pair hope will steer more customers their way.
Beginning Thursday, Lyft’s app, which connects private-car drivers with passengers, will come preloaded on Verizon devices running Google’sAndroid operating system. Also, Verizon will offer Lyft drivers incentives to use it as a mobile carrier, including 15 percent discounts on their monthly wireless bills.
Without offering further details, the two companies also said they would “work closely on future creative campaigns and product integrations,” according to a statement by the San Francisco-based ride-hailing company.
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