Timex & Todd Snyder Partner on an (Oddly Named) Affordable New Automatic Watch

Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.

Timex and Todd Snyder are continuing their fruitful partnership in reviving classic models from the watchmaker’s archives. Their latest collaboration, named after the Liquor Store, refers to the vestigial signage adorning Todd Snyder’s Tribeca location, previously a beloved J. Crew specialty outpost opened back when Snyder himself was running their menswear show.

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