Buying a prestigious watchmaking masterpiece isn’t supposed to be simply a cash-for-goods transaction: it’s often an involved experience that’s meant to feel special. There are silk gloves, possibly offers of champagne, and the air smells almost…expensive. High-end brands with carefully guarded reputations are wrapped up in this sort of ceremony, and they’ve been reluctant to join the Add-to-Cart age of immediacy.
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https://gearpatrol.com/2020/04/04/coronavirus-swiss-watch-companies-online-sales/
