The rise and fall of a wearable tech legend
The Jawbone UP24 represented the apex of those early, step-focused fitness trackers. Alongside the Fitbit Flex and the Nike+ FuelBand range, the stylish UP24 heralded the true beginning of the connected self era.
For many, it was their first wearable technology purchase, beyond a digital watch. It’s part of the enduring legacy of wearable tech that it was possibly the first truly wearable fitness tracker. It sparked the wearable tech industry we enjoy today – and Wareable wouldn’t exist without it.
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