The Hugo Boss Touch may sound delightfully straight-laced, and in many ways that perfectly sums up Boss’ new fashion-forward Android Wear 2.0 smartwatch.

Yes, the Hugo Boss Touch smartwatch is a perfect representation of its brand. Smart, professional and classic. Reassuringly well built, yet not designed to rock the boat in any way.

Built into the shell of a classic wrist watch, we saw the Hugo Boss Touch in black and silver, with both leather and link bracelets. It’s pretty pleasing on the eye, and it effortlessly carries more design gravitas than, say, the LG Watch Style or Samsung Gear S3.

We’re still waiting for the thickness and dimensions of the Hugo Boss, but there are no problems here in terms of heft. It’s probably too big for really slender wrists, but measures around 12mm deep, putting it in line with the Huawei Watch 2, and significantly slimmer than the Tag Heuer Connected Modular 45.
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