Buying a watch from the world’s number one may sound simple, but that’s not always the case.

Why Rolex is so popular after nearly a century, especially now that so many other excellent watch brands are around, is a legitimate question. A Rolex is partially assembled by hand, and partially by machine, and certainly one can find more affordable watches that are ostensibly just as accurate, handsome and sturdy. So how does Rolex continue to stay on top of the Swiss mechanical watch game?
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