Here’s how the AirPods Max price makes perfect sense and spells danger for Bose and Sony

The price of the Apple AirPods Max over-ear headphones seems expensive… until you consider what’s on offer

We were all warned. We should’ve known. Leaks surrounding Apple’s over-ear wireless noise-cancelling headphones suggested a high price tag, and if any brand was going to up the price ante in the headphone market, it was always going to be Apple. And so it has come to pass.

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