Fixing Wear OS: How Google could fight back against the Apple Watch

Where Google is going right and wrong with its smartwatch platform

There’s no doubt Wear OS is living in the shadow of the Apple Watch right now — while manufacturers are usually coy about exact smartwatch sales, analysts suggest the Apple’s smartwatch has a substantially bigger market share than Google’s platform.

The Apple wearable has also been given consistent and useful refreshes in the three years since its launch, across both its hardware and its software, leaving Wear OS looking sluggish and fragmented by comparison.

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