A step up in class for Fitbit under Google

Fitbit has unveiled its new Fitbit Luxe – a stylish fitness tracker aimed at women (predominantly), which brings an AMOLED screen to the band format for the first time.

Fitbit’s more recent band-style wearables have been focused on delivering value (Fitbit Inspire 2) or offering more tech (Fitbit Charge 4) – but the Luxe is certainly designed to deliver a better looking, more wearable device.
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