Fitbit Ionic v Fitbit Versa: Comparing the tracking giant’s two smartwatches

Whether you want a smartwatch for fitness or fashion, Fitbit has you covered

After taking some time to officially dip into the world of smartwatches, Fitbit now has two in its lineup.

The company brought the fight to the Apple Watch with its fitness-focused Fitbit Ionic late last year, and the “mass-appeal” Fitbit Versa did its job, becoming a big sales hit for Fitbit. And while having a duo means that Fitbit is giving more choice to people looking to buy a smartwatch, it also means potential users now have a tougher decision to make.

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