Facebook gages attention to bypass lackluster “Likes”

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Facebook doesn’t need you to “Like” something any more to know you’re interested: just by taking the time to read, the ever-seeing algorithm is learning. The social networking behemoth has announced the latest iteration of its News Feed system, no longer tracking just “Likes” and comments, but comparing the relative attention each post garners to figure out what users might really be intrigued by.

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