Buying Fitbit won’t save Google from the big bad Apple Watch – but it’s a genius move

Google’s rumoured attempt to buy Fitbit won’t break the Apple Watch’s stranglehold on the wearable market anytime soon, but it could still be a clever move, according to industry experts.

Rumours Google’s parent company Alphabet had made a bid to buy Fitbit earlier this week, leading to speculation it may be looking at ways to grow its ailing share of the smartphone market using the iconic health tracking brand.

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