Upon release in 2007, Audio-Technica didn’t expect its original ATH-M50 headphones to be used outside of the studio; but over the next decade they took on an almost cult-like following and became one of the firm’s best-selling headphones, despite the company making it relatively hard for normal people to buy them. These were pro-level cans, and you had to visit dedicated stores at first just to pick up a pair. The unique sound signature was the main draw, followed by music fans seeing the distinctly designed headphones being worn by their favorite artists.
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