This afternoon Apple reported their financial Q1 2016 earnings with a cool $29.3 billion in revenue in the Americas and a total of $75.9 billion worldwide. This is up 47% sequentially and up 2% year-over-year, while guidance from the company last quarter suggested they’d be “$75.5 billion and $77.5 billion” – so they’re right on the money. This overarching revenue story is told by iPhone sales, primarily, and iPad, Mac, and Services revenue to a slightly lesser degree.
Apple reported that both iPad and Mac sales were down year-over-year, while iPad sales were up significantly compared to last quarter. This is likely due in a big way to the fourth quarter being the holiday season, sending masses of gift-buyers into Apple stores to pick up the most popular device they have that does not require a data contract to be purchased along with it: the iPad.
Compared to last year this same quarter, Apple’s iPad sales revenue is down 21% while their unit sales are down 25%. Compared to the quarter before this Q1, Apple’s iPad sales revenue is up 66% with unit sales up 63%.
The Mac is still selling extremely well, but appears to have been stalling out a bit as far as growth within Apple goes. The Mac’s sales revenue is down 3% while unit sales are down 4% year-over-year. The Mac’s sales revenue is down 2% with unit sales down 7% compared to last quarter.
Above you’ll see a basic rundown of Apple’s financial quarter, broken down by region and product. Stick around for more financial and business breakdowns in our Apple hub.