Apple Watch vs Tag Heuer Connected : Battle of the luxury smartwatches

When the Apple Watch launched we anticipated a backlash from the traditional Swiss watch makers. The Tag Heuer Connected was arguably the first great example of the old guard smartening up its approach to making watches.

With Android Wear running the show, the Connected is the most expensive of the Google powered smartwatches, but remains one of the best we’ve used. The price tag invariably means comparisons are going to be made to the Apple Watch and whether it’s justified to spend a bit more.

So which one should you own? We’ve compared the features and our experiences with both to tell you how the circular Tag squares up to the rectangular Apple Watch.


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