Apple Watch success isn’t sales, it’s stickiness

Apple isn’t saying how many Apple Watches it sold in the first weekend of preorders, but arguably the bigger question is how many will still be wrapped around wrists a few months after. Unofficial estimates of sales have suggested as many as a million of the iOS wearables have been earmarked for eager owners, pushing shipping estimates into the summer at the earliest, and for many it was a case of buy first, try second since preorders opened before store demo displays did.

With average selling price calculated at $707 when Apple Watch model and strap selection was taken into account, that’s a whole lot of money to spend on something only seen in photos, videos, and reviews.

The most eager of the preorder buyers will start to get their new gadget from April 24th, a little short of two weeks from now. Undoubtedly they’ll be keen to dig into Apple Watch’s functionality: Siri on your wrist, apps curating snippets of information, and that all-important ability to mimic Dick Tracy’s watch-phone.

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https://www.slashgear.com/apple-watch-success-isnt-sales-its-stickiness-13378716/