Apple is simply too far ahead.

The Fitbit Versa 2 was announced only a month ago and already its biggest competitor is trying to take it down. Alongside the Apple Watch Series 5, Apple cut the price of the Series 3 to $199, a near-30 percent drop over the prior year’s price. But more importantly, it means you can buy an Apple Watch for the same price as Fitbit’s latest smartwatch—99 cents less if you’re being technical.
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https://www.macworld.com/article/3439741/fitbit-versa-2-vs-apple-watch-series-3-specs-features-price.html