Going after the luxury watch market did not pay off
Apple’s early attempts to make a super-expensive version of its Apple Watch bombed, with sales figures only reaching the tens of thousands.
That’s according to an article in Bloomberg profiling Apple’s chief operating officer Jeff Williams, who currently leads the Apple Watch development team.
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https://www.wareable.com/apple/apple-watch-gold-edition-sales-low-tens-thousands-7428
