Apple AirPods are under threat – could the Nothing Ear 1 dethrone them?

The company called Nothing unveiled its new true wireless earbuds, the Nothing Ear 1, via YouTube on Tuesday announcing their global availability in 45 countries starting on August 17. In the US, the earbuds will cost $99 (around £70, AU$130) and in India they’ll be ₹5,999.

That price seriously undercuts the most well-known true wireless earbuds, the Apple AirPods, by a significant amount while offering even more features like active noise cancellation, 34 hours of battery life with the charging case and 11.6mm drivers.

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