Android smartphone owners have become more loyal to their operating system than iOS users over the last two years, according to new data.
Between July 2013 and June 2015, 82 percent of previous Android owners stuck with the operating system when they purchased a new handset, market researcher Consumer Intelligence Research Partners (CIRP) saidTuesday. Apple’s iOS was close behind with a 78 percent loyalty rate. All data was based on quarterly surveys of 4,000 individuals across the US.
Read full post here: