Why the Apple Watch became Ive’s passion project
Well, they did it. They finally set Jony Ive free from the white room. The design guru, hired by Apple 1992 during Jobs’ wilderness years, has announced he’s leaving Cupertino to start his own company, but will be contracting Apple as his first client. Pretty savvy, Ive.
But it might be less great news for Apple. Truth be told, it’s felt like Ive has slipped into the background in recent years, but there’s no denying that this is a big moment in Apple’s history, as the man responsible for designing so many of Apple’s biggest product walks away, taking his unusually large collection of white pants with him.
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https://www.wareable.com/apple/jony-ive-apple-watch-brief-history-7354
