Xiaomi ties up with Redington as it takes offline route for sales in India

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Xiaomi expects 20-30 per cent of its sales to come from brick-and-mortar stores in the next few years as the Chinese handset maker strengthens its offline presence in India.

The company today said it has partnered Redington to make its smartphones available across physical retail stores. “We have partnered Redington. We will begin with select cities like Hyderabad, Chennai and Bangalore and later scale it pan-India,” Xiaomi India Head Manu Jain told PTI.

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https://indianexpress.com/article/technology/tech-news-technology/offline-route-to-comprise-20-30-of-sales-in-india-xiaomi/

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